Simplicity is the ultimate sophistication. This idiom comes to life in the hands of South India’s most renowned woodworking artisans hailing from the Visakhapatnam district of Andhra Pradesh. This farming handicraft is an exquisite make from South India’s most flourishing traditional craft, Etikoppaka. Their unmistakable glisten separates these carefully crafted toys from its industrial counterparts, rendering a timeless beauty.
There are innumerable reasons to choose Etikoppaka. The foremost being its sustainable approach to sourcing and design, its cultural roots in the history and folklore in India and the sweat and tears of dedicated artisan families to name a few. This Etikoppaka toy pays a much-needed homage to the true heroes of the country. In a world full of engineers and doctors, the noble profession of farming and the countless sacrifices made by farming communities are often overlooked. Welcome this heartwarming handicraft into your homes to constantly be reminded of the true Indian experience.
Every year, with the onset of the great Indian festivals of Dussehra and Sankranti, the demand for these expressive toys begins to skyrocket. After all, it’s no Sankranti without the friendly faces of the ‘Bommala Koluvu’ toys adorning shelves and tabletops, providing an Indian narrative in the zeal of celebration.
With bickering hope and undying strength, the ardent artisans of Etikoppaka fuel their souls with the passion that the craft delivers to both the maker and the owner. The sole purpose of handicraft is to enrage the spirit of culture and identity, and celebrate the artist’s unparalleled flair. As generations of artisans pass by, the craft is weakening on the economic front. However, its rarity only solidifies the extreme cultural and artistic value in both Indian and global worlds of art and craft. Artsytribe presents to you this iconic handicraft that serves perfectly as wedding gifts or home decor to sweeten any atmosphere or occasion it graces.